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Overview of the city History
Strategic Location to neighboring counties Public Safety within the city
Housing statistics Business Market statistics
City Population Industrial real estate market
Average Income Taxable Retail statistics
Age & Diversity Employment Growth
Entertainment & Food Business Friendly Environment
Parks & Recreation Education Levels

 

TAXABLE RETAIL TRADE
Whether the measure is total taxable sales, growth in per capita sales or average sales per store, Rancho Cucamonga’s retail trade has grown dramatically throughout the years despite the recent economic downturn.


Over the years, Rancho Cucamonga has encouraged growth of the retail industry and national retailers have targeted the city’s affluent and upwardly mobile population. Retail activity in the city has been strongly influenced by the 1.3-million-square-foot Victoria Gardens Regional Town Center, which opened in October 2004. The mixed-use lifestyle center incorporates the best in new urbanism design and integrates retail, office and upscale multi-tenant sites. Victoria Gardens hosts major anchor tenants such as Macy’s and JCPenney, along with sophisticated boutique and specialty outlets previously unknown to the inland region such as Bass Pro Shops Outdoor World, Pottery Barn and Banana Republic. The project has also spurred the development and success of other retail centers in the city, and encouraged Sears to open a massive 180,000-square-foot Sears Grand store in the community.

 

The largest share of the city’s retail sales came from non-store outlets ($460 million). This group includes manufacturing and distribution firms selling directly to the public, as well as professional and service fi rms and construction contractors. Among “in-store” retail outlets, the greatest sales were recorded amongst general merchandise outlets ($344 million) followed by eating and drinking establishments ($286 million) and other retailers” or specialty shops that fill in around anchor tenants in shopping centers ($224 million).

In 2010, Rancho Cucamonga saw its retail trade begin to rebound from the difficulties
of the long recession. Taxable transactions went from $1.92 billion in 2009 to 1.96 billion in 2010. From 2000-2010, Rancho Cucamonga’s taxable sales grew $794.4 million, representing an increase of 68.3%. Much of this gain represented a true increase in trade volume since prices rose on 31.7% during this period. Preliminary information from Hinderliter DeLlamas for 2011 indicates that sales tax volume will exceed $2.10 billion. This estimated growth for 2011 will take the 2000-2011 increase to 85.1%, far above the 35.2% inflation rate
for this longer period.

 

Rancho Cucamonga’s effort to encourage growth of local retail centers has had a prominent impact on the community. Previously, in-store general merchandise and specialty shop spending by city residents tended to take place outside of the community. Now much of this retail spending occurs in town. Except for vehicle purchases and a few other retail sectors, the sales taxes paid by residents generally tend to stay in Rancho Cucamonga where
it is used to provide local services such as public safety and recreation programs. Victoria Gardens also attracts shoppers from surrounding communities that shop in the city

In 2010, Rancho Cucamonga saw sales taxes fl owing into the city from other jurisdictions in four of its retail sectors: furniture, eating & drinking, general merchandise and apparel. This was done as the county’s median income ($52,607) was 45.7% below that of the city ($76,640). Sales tax inflows are occurring in sectors where the city’s adjusted figure is higher. Outflows occur in the sectors where the city’s figure is lower: automotive, service stations, other retail, and building materials. These areas represent sectors where firms can succeed by opening
in the city and selling to residents.


 
     
 
 

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